Make Fruit Fair!: Difference between revisions

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|acronym=MFF

|logo=

|logo= MakeFruitFair_Logo.png

|project_title=[[Make Fruit Fair! A boost for Fair Tropical Fruits in the 2015 European Year of Development and beyond: Mobilizing European citizen to take action for fair tropical fruit supply chains]]

|contract_number=

|coordinator=

|coordinator=Oxfam Deutschland

|funding_period=

|funding_period= 1/3/2015 - 28/2/2018

|funding_agency=[[EuropeAid]]

|total_cost=

|total_cost=6 million

|~~European~~ partners=[[Future Worlds Center]], (CY), [[Asociația Mai Bine]], (RO), [[BanaFair]], (DE), [[Banana Link]] (GB), [[Ekumenicka akademie Praha]] (CZ), [[Fair Trade Advocacy Office]] (BE), [[finep]] (DE), [[Fundacja Kupuj Odpowiedzialnie]] (PL), [[Gruppo di Volontariato Civile ~~Onlus~~]] (IT), [[Instituto Marquês de Valle Flôr]] (PT), [[Koperattiva Kummerċ Ġust]] (MT), [[Peuples Solidaires]] (FR), [[Südwind Agentur]] (AU), [[Tudatos Vásárlók Közhasznú Egyesülete]] (HU), [[Zaļā brīvība]] (LV)

|partners=[[Future Worlds Center]], (CY), [[Asociația Mai Bine]], (RO), [[BanaFair]], (DE), [[Banana Link]] (GB), [[Ekumenicka akademie Praha]] (CZ), [[Fair Trade Advocacy Office]] (BE), [[finep]] (DE), [[Fundacja Kupuj Odpowiedzialnie]] (PL), [[GVC - Gruppo di Volontariato Civile]] (IT), [[Instituto Marquês de Valle Flôr]] (PT), [[Koperattiva Kummerċ Ġust]] (MT), [[Peuples Solidaires]] (FR), [[Südwind Agentur]] (AU), [[Tudatos Vásárlók Közhasznú Egyesülete]] (HU), [[Zaļā brīvība]] (LV) [[Fako Agricultural Workers Union]] (CM), [[Sindicato Nacional de Trabajadores de la Industria Agropecuaria]] (CO), [[Unión Regional de Organizaciones Campesinas del Litoral]] (EC), [[The Windward Islands Farmers Association]] (VC).

~~|Southern partners=~~[[Fako Agricultural Workers Union]] (CM), [[Sindicato Nacional de Trabajadores de la Industria Agropecuaria]] (CO), [[Unión Regional de Organizaciones Campesinas del Litoral]] (EC), [[The Windward Islands Farmers Association]] (VC).

|website=http://www.makefruitfair.org}}

'''[[Make Fruit Fair!]] (MFF)''' is a pan-European awareness raising and advocacy campaign that ~~targets~~ 23 million EU consumers and citizens in at least 20 EU countries. It aims to raise a critical understanding of the global interdependencies between the EU grocery market and the poor living and working conditions of farmers and workers in countries producing tropical fruits. Thus, the project activities mobilize European citizens to take action by encouraging them to change their consumption patterns and to get engaged in campaigning and advocacy work urging corporate and political decision makers to commit to better living standards, decent work and fair trade relations for farmers and workers in fruit producing countries.

'''[[Make Fruit Fair!]] (MFF)''' was a pan-European awareness raising and advocacy campaign that targeted 23 million EU consumers and citizens in at least 20 EU countries. It aims to raise a critical understanding of the global interdependencies between the EU grocery market and the poor living and working conditions of farmers and workers in countries producing tropical fruits. Thus, the project activities mobilize European citizens to take action by encouraging them to change their consumption patterns and to get engaged in campaigning and advocacy work urging corporate and political decision makers to commit to better living standards, decent work and fair trade relations for farmers and workers in fruit producing countries.

The implementation of these activities will be conducted in 12 European countries via MFF consortium members and in 8 selected EU-member states via financially supported third parties. In addition, the project has four Southern partners and is thereby able to build a bridge between the agricultural sector in fruit producing countries of the Global South and trade and consumption patterns in the EU.

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==Background Information==

The tropical fruit market is a prime example of our globalized, interdependent world: Each EU citizen eats about 12 kilos of bananas a year. In 2012 the EU banana retail market alone had a volume of 7 billion Euros. Due to unequal distribution of power and wealth within global supply chains, farmers and workers in the tropical fruit sector do not get their fair share of profits. Besides, they are facing severe violations of labour and human rights as for example the prohibition of trade unions, unpaid overtime and the exposure to toxic chemicals.

==Partner Countries==

The project Consortium involved fifteen Partner organisations in the EU, four Partner organisations in the Global South and eight Sub-grantee organisations in the EU:

* Portugal

* Austria

* Czech Republic

* France, Germany

* Hungary

* Italy

* Latvia

* Malta

* Poland

* Romania

* United Kingdom

* Cyprus

* and 7 additional EU Member States.

Outside EU:

* Cameroon

* Colombia

* Ecuador

* Windward Islands/Dominica

<br>

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* to mobilise them to take action and urge corporate and political decision makers to ensure fair conditions in the tropical fruit sector.

==~~Expected Results~~==

==Target Groups and Final Beneficiaries==

*Increased understanding of global interdependencies, of global issues and challenges

*Attitudinal change in young people’s food consumption and production patterns

*Young people engaging in the promotion of human rights, ~~sustainable ways of living as well as global justice~~

==Final Report==

*Greater public awareness of global issues and ~~their interdependence, exemplified with the global food system~~

The final report, produced by www.dpevaluation.co.uk and edited by Alasdhair and Collins Dörte Pommerening is [[media:Evaluation_make_fruit_fair_englisch.pdf| available]].

*A stronger coalition of citizens, active in creating global justice, equity and ~~sustainable living~~

~~==Target Groups and Final Beneficiaries==~~

==Awards==

==External Links==

* [http://makefruitfair.org~~/|[[~~Make Fruit Fair!]] ~~website~~]

* [http://makefruitfair.org Make Fruit Fair! website]

* Facebook page -

* [https://globaleducationfwc.wordpress.com/2015/03/06/our-projects/ GEU Page]

* ~~Twitter page -~~

* [https://www.imvf.org/en/project/make-fruit-fair-a-boost-for-fair-tropical-fruits-in-the-2015-european-year-for-development-and-beyond-mobilizing-european-citizen-to-take-action-for-fair-tropical-fruit-supply-chains/ Project page at IMVF]

* [https://www.facebook.com/makefruitfair1/ Make Fruit Fair! Facebook page]

* [https://www.youtube.com/user/makefruitfair Make Fruit Fair! Youtube channel]

* [https://www.youtube.com/playlist?list=PLsFclX32z3bSxTRmKcBmWJ0SezXh4vQE2 Make Fruit Fair! Youtube channel playlist]

[[Category: Global Education Unit Projects]]

[[Category:Funded Projects]]