Boost for sustainable European supermarket store-brands as a key driver for the EYD 2015 and beyond: Difference between revisions
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|content_header=The project activities will encourage European citizens to take responsibility for the supply chain and to be active for inclusive and sustainable growth in an interdependent world by demanding Fair Trade regulations, sustainable and responsible corporate business practices and credible certification schemes. They will change their consumption pattern, which will lead to increased sales figures for Fair Trade and socially and environmentally responsible products by 5% in 2017. 3000 European journalists (TG2) will disseminate the action’s content accordingly and promote the EYD2015. The multiplier function and political power of journalists will help to achieve the SO. | |content_header=The project activities will encourage European citizens to take responsibility for the supply chain and to be active for inclusive and sustainable growth in an interdependent world by demanding Fair Trade regulations, sustainable and responsible corporate business practices and credible certification schemes. They will change their consumption pattern, which will lead to increased sales figures for Fair Trade and socially and environmentally responsible products by 5% in 2017. 3000 European journalists (TG2) will disseminate the action’s content accordingly and promote the EYD2015. The multiplier function and political power of journalists will help to achieve the SO. | ||
|overall_objectives= | |overall_objectives=O1: Support and promote all the objectives of the EYD 2015; O2: Facilitate and contribute to pan-European debates on sustainable development in the post-MDG framework; O3: Contribute to the achievement of previous MDGs 1,2,3,7 and 8 (valid until 2015, then further elaborated in SDGs and post-MDGs); O4: Enhance the understanding of European citizens of the interdependencies between sustainable consumption and production patterns in Europe and global sustainable development. | ||
|specific_objectives= | |specific_objectives=The Specific objective of this project is to improve the sustainability of production and consumption patterns of supermarket store-brands in the context of the EYD2015 and beyond. | ||
Making these widely consumed store brands more sustainable will have a huge positive impact on environmental, working and living conditions in developing countries. By increasing the accessibility for consumers to information about the impact of the life cycle of store brands will enable consumers to choose sustainable products. | |||
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