Output 2.4: A Global Democracy Facebook™ Group to launch social media campaigns created and maintained

Participants of the Co-Laboratories and their Facebook™ friends are encouraged to create a Global Democracy Facebook™ Group in order to discuss democracy and express their thoughts freely, regardless of gender or nationality. FWC is monitoring the discussions as to ensure adequate representation. When necessary, FWC will open new topics to encourage dialogue and reflecting on learning. The video clips (Output 2.1) and the e-book (Output 1.3) have been posted in this group to facilitate global attention and engage a wider audience.

Concrete results / Monitoring: Democracy-related topics were discussed among youth on a global level, that knowledge was shared and the discussions mobilized youth to get engaged and to take action in their home-countries. The discussions empowered the youth to express themselves freely through the support of others and to create their own campaigns which have been posted on the FacebookTM group. The effectiveness and impact of the campaigns and discussion threads can be measured by collecting the number of group members, “likes” and “shares” of campaigns, analyzing comments and if new campaigns and activities have risen from the discussions.

Follow-up Actions: FWC has found a new moderator(s)/ admin(s)to ensure keeping the group and the discussions alive.