Background Information
The tropical fruit market is a prime example of our globalized, interdependent world: Each EU citizen eats about 12 kilos of bananas a year. In 2012 the EU banana retail market alone had a volume of 7 billion Euros. Due to unequal distribution of power and wealth within global supply chains, farmers and workers in the tropical fruit sector do not get their fair share of profits. Besides, they are facing severe violations of labour and human rights as for example the prohibition of trade unions, unpaid overtime and the exposure to toxic chemicals.
Make Fruit Fair! (MFF) is a pan-European awareness raising and advocacy campaign that targets 23 million EU consumers and citizens in at least 20 EU countries. It aims to raise a critical understanding of the global interdependencies between the EU grocery market and the poor living and working conditions of farmers and workers in countries producing tropical fruits. Thus, the project activities mobilize European citizens to take action by encouraging them to change their consumption patterns and to get engaged in campaigning and advocacy work urging corporate and political decision makers to commit to better living standards, decent work and fair trade relations for farmers and workers in fruit producing countries.
The implementation of these activities will be conducted in 12 European countries via MFF consortium members and in 8 selected EU-member states via financially supported third parties. In addition, the project has four Southern partners and is thereby able to build a bridge between the agricultural sector in fruit producing countries of the Global South and trade and consumption patterns in the EU.
