ASM is private R&D centre, founded in 1996, specialised in socio-economic research, market and business analysis. ASM has 18 years of experience in project management on national level and over 14 years in EU financed projects. ASM has participated in over 40 EU funded projects as a partner responsible for introduction into R&D activities the element of the market understanding. The tasks covers all range of market analysis (potential and forecasts, clients and competition in depth analysis, market entry barriers, cost of the market implementation for R&D results, value chain analysis), socio-economic analysis, analysis on customers’ & end users motivations, behavioural patterns, attitudes, awareness, evaluation of policies and programmes at national and European level, business models identification and validation, business plans, dissemination and exploitation strategies, communication activities planning and coordination(www, media relations, workshops, conferences, newsletter, brochures, etc.). Currently we participate in two AAL projects, four H2020 projects, also some projects from Erasmus+ and FP7.