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Boost for sustainable European supermarket store-brands as a key driver for the EYD 2015 and beyond: Difference between revisions
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Boost for sustainable European supermarket store-brands as a key driver for the EYD 2015 and beyond (view source)
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Making these widely consumed store brands more sustainable will have a huge positive impact on environmental, working and living conditions in developing countries. By increasing the accessibility for consumers to information about the impact of the life cycle of store brands will enable consumers to choose sustainable products. | Making these widely consumed store brands more sustainable will have a huge positive impact on environmental, working and living conditions in developing countries. By increasing the accessibility for consumers to information about the impact of the life cycle of store brands will enable consumers to choose sustainable products. | ||
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|content_footer= | |content_footer=In short, European citizens will develop a better understanding of the achievements of the EU with regard to the international development agenda. Furthermore, the interest of media and journalists (TG2) in issues of sustainable development will increase by the proposed project activities, so engaged European journalists will be more likely to write about related topics beyond the end of the project. | ||
The increased awareness of European citizens (TG1) will lead to an active and bottom-up involvement into major development debates, particularly in the framework of the EYD 2015 (O1 & O2) and directly link R1 to R2. R2 – “2,5 million European citizens are sensitized to demand policy changes and to shift towards a more sustainable lifestyle.” Building on the knowledge base and information provided to the wide public through the activities linked to R1, the activities under R2 aim at translating this knowledge into action. | |||
Additionally, social media activities will highlight and promote sustainable life styles and support an exchange between interested individuals, organisations, business and policies. To provide a possibility for citizens to take impact on EU policy, petitions will be issued to create pressure and to mobilize the citizens. To highlight and emphasize the activities under R2, a European action day in EYD 2015 will be developed and implemented. R2 will especially contribute to O3 and O4. It will also act as a push and pull factor for R3 and R4. | |||
R3 – “Promote specific implementation plans for fairer supply chains of 3 European supermarket chains” will be achieved through activities aiming at decision makers in the supermarket supply chains (TG4) and by providing blueprints for sustainable supply chain management and business models that support a future sustainable trade in the EU. | |||
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