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GNOUS is language and culture-independent because it uses only non-verbal measures and all sounds and images have been tested but cultural and religious neutrality. The tests do not use language, but the instructions are voice-based. For this reason, whenever we enter a new market in which the local language will be used for the instructions, we like to conduct a local re-validation to reaffirm these. In the context of this research project, we have conducted such tests in The Nethelands, Estonia and Kuwait. | GNOUS is language and culture-independent because it uses only non-verbal measures and all sounds and images have been tested but cultural and religious neutrality. The tests do not use language, but the instructions are voice-based. For this reason, whenever we enter a new market in which the local language will be used for the instructions, we like to conduct a local re-validation to reaffirm these. In the context of this research project, we have conducted such tests in The Nethelands, Estonia and Kuwait. | ||
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==Citations== | ==Citations== |