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==Capitalizing on the event and cross-selling== | ==Capitalizing on the event using PR, Media and cross-selling principles== | ||
* You must try to capitalize on the event and to promote other projects/people within [[Future Worlds Center]]. | |||
* Arrange for a public person to put the event under her auspices and/or address the opening. | |||
* Announce the event on the respective project website at least 1 month before. | |||
* Announce the event on the FWC Blog at least 2 weeks to 1 month before. | |||
* Announce the event through Future Worlds lists at least 2 weeks before. | |||
* Announce the event on Facebook. | |||
* Announce the event to the wider public through Press release (via fax/email to media/journalists at least 1 month before. | |||
* Send Email-Facebook reminder 3-5 days before event. | |||
==Arranging the program== | |||
* | * Define your participants and make sure you invite them all (email not enough!). | ||
* | * Prepare and print the program in high quality with all logos and credits in place. | ||
* | * Prepare materials of your project and of the organization to give with program. | ||
* | * Visit and prepare the rooms. | ||
* | * Prepare name tags. | ||
* Arrange your coffee-breaks and other meals carefully making the best and cheapest selections. | |||
* Have small symbolic gifts to give to your invited guests. | |||
* Have a small ceremony where invited guests and/or others will be acknowledged or honored with an award. | |||
==Post event evaluation== | |||
* Arrange for an Event Evaluation meeting the latest 2 weeks after the event. | |||
* Fill in the post-event evaluation form. | |||
* Prepare an Event Evaluation report in which weaknesses and explain the reasons as well as suggestions for improvements have been documented. | |||
==Post event promotion and documentation== | |||
* Publish a press release in the [http://fwcis.blogspot.com/| FWC Blog], the project website, using mailing lists and in the country's media. | |||
* Prepare an event report. | |||
* Write an article about the event inside FWC-pedia. | |||
[[Category:Procedures]] | [[Category:Procedures]] |
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